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Here are selected samples of my writing.
BROCHURES
Project: 8-page capabilities brochure
Audience: Executives and partners in law and finance, as well as litigation and I.T. administrative staff.
Client: Bowne Business Solutions
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Project: 12-page law firm capabilities brochure
Audience: Law firm clients
Client: Meyer, Suozzi, English & Klein
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Project: 12-page patient information brochure
Audience: College students with psoriasis
Client: GSW Worldwide (for Galderma Laboratories and the National Psoriasis Foundation)
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Project: 16-page business capabilities brochure
Audience: Business owners and executives in New York City
Client: New York City Economic Development Corporation
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Project: 6-panel real estate sales brochure
Audience: Not-for-profit organizations
Client: New York City Economic Development Corporation
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Project: 6-panel real estate sales brochure
Audience: Business owners and executives on Long Island
Client: Blankman Public Relations (for Town of Brookhaven Economic Development Zone)
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Project: 15-page medical education pamphlet
Audience: Parents of children with obsessive-compulsive disorder
Client: Ketchum Public Relations (for Solvay Pharmaceuticals)
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Project: 6-panel health insurance marketing brochure
Audience: Corporate benefits managers
Client: Vytra Healthcare
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Project: 6-panel health insurance marketing brochure
Audience: Consumers
Client: Vytra Healthcare
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BYLINED ARTICLES
Project: 2,000-word trade magazine story
Audience: Corporate executives
Client: Olsten Staffing Services
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Project: 2,000-word trade magazine story
Audience: Administrators of multi-physician medical practices
Client: Henry Schein Inc Medical Group
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SPEECHES
Project: 30-minute presentation at annual meeting
Audience: Hospital discharge managers and medical insurance case workers
Client: Olsten Kimberly QualityCare
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Project: 30-minute keynote address at annual meeting
Audience: Pharmaceutical industry executives
Client: Medscape
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Project: 15-minute remarks at general assembly
Audience: Executives with the YMCA of the USA
Client: DeWitt Wallace/Lila Wallace Reader's Digest Funds
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MAGAZINES
Project: Feature stories for external corporate magazine
Issue 1 Issue 2 Issue 3
Issue 4
Issue 5
Issue 6
Issue 7 (bank edition)
Issue 7 (credit union edition)
Issue 8 (bank edition)
Issue 8 (credit union edition)
Issue 9
Issue 10
Issue 11
Issue 12
Issue 13
Issue 14
Issue 15
Audience: 18,500 bank and credit union executives nationwide
Client: Harland Clarke
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Project: 500- to 1000-word feature story for each issue of award-winning employee publication
Audience: MasterCard employees worldwide
Client: MasterCard International
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Project: 500- to 600-word column and articles for each issue of customer publication Issue 1 Issue 2
Audience: Application service providers (ASPs), value-added resellers (VARs), web integrators, solution providers
Client: ACS Communications (for Comstor Corporation)
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Project: Selected articles for each issue of employee publication
Audience: OKQC employees in the U.S.
Client: Olsten Kimberly QualityCare
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Project: 600-word story for employee publication
Audience: Equitable employees
Client: The Equitable
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Project: 500- to 700-word lead feature stories for each issue of customer publication
Audience: Customers
Client: Ben's Kosher Delicatessen Restaurant & Caterers
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PRESS MATERIALS
Project: Press kits for two multi-city media tours (which I also booked)
Audience: Health- and nutrition-conscious consumers in the U.S.
Client: Workman Publishing
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Project: Press release for annual meeting
Audience: Management consultants and the businesses that use them
Client: Association of Management Consulting Firms
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WEB SITES
Project: Selected pages for TalkingWellness.com (also secured celebrity endorsements)
Audience: Cancer patients and their loved ones
Client: Ogilvy Public Relations (for Merck Pharmaceuticals)
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UNDER MY BYLINE
Cover Story: "The Twilight Zone: It was all Team Paramore when the Grammy-nominated band rocked the troops in Kuwait" April/May 2011
Publication: Salute - The Magazine for America's Military
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Story: "My First Time; His Last" November 17, 2010
Cover Story: "A Decade of Transformation" Spring 2010
Publication: Rensselaer Alumni Magazine
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Story: "Edison Rocks Iraq: A red-hot band blazes new trails to reach troops in the Mideast and beyond" April/May 2010
Publication: Salute - The Magazine for America's Military
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Story: "It's Chic! It's Retro! It's the 1970s Gym Uniform!" April 3, 2010
Story: "Hot Yoga: A New Approach to an Age-Old Practice" March 2000
Publication: CBS HealthWatch by Medscape (online)
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Column: "Beacons of Light" September 22, 1997
Publication: Long Island Business News
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All text copyright Robin Bernstein, Write Time Communications. Reproduction by permission only. Site design by Supersplice.
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